Science of Hydration
Art director & illustrator
Coca-Cola
Developed in collaboration with Samsa Studio, as part of a multidisciplinary team.
Illustrations by Laura Acevedo Ruiz, Lucas Suancha & Ana María Moreno.
This project for Coca-Cola focused on explaining how hydration and dehydration processes occur in the human body. The visual approach aimed for a slightly more complex style, combining detailed yet flat backgrounds with anatomically proportional characters. This balance between informative clarity and visual richness helped communicate a complex topic in a way that was both educational and visually engaging.