GIA GemKit

Art director & Illustrator

GIA

Developed in collaboration with Samsa Studio, as part of a multidisciplinary team.
Illustrations by Laura Acevedo Ruiz, Sabi Gómez & Arled Rivas.

This project was especially meaningful to me. The client aimed to create a series of educational videos that explained key facts about gemstones and rocks in an engaging and accessible way for children. Through characters that jump and travel across different environments, we built a playful and visually driven narrative.

The project is set primarily within a museum composed of several themed rooms: the Main Hall, Treasure Hall, Earth Hall, and Mineral Hall. In addition to the video series, the client also developed printed materials, and I had the pleasure of creating the illustrations for the accompanying activity booklets. This project was both a creative challenge and a joyful experience, combining education, storytelling, and a playful visual approach.

Sketches & early concepts

illustrations for activity booklets

error: Copyright by © Laura Acevedo Ruiz 2026